The Wizard Liz (real name Lize Dzjabrailova) is a Belgian-American influencer and self-help creator known for her motivational content, focus on mental wellness, and candid personal storytelling.
Background & Early Life
- Born: January 1, 1999, in Chechnya; fled to Europe with family due to conflict, then raised in Antwerp, Belgium
- Family: Raised by a single mother (former university professor) alongside an elder sister Sabina
- Upbringing: Experienced childhood trauma, bullying, and financial hardship—worked odd jobs including cleaning to help her family .
Rise to Influence
- TikTok debut: Launched in May 2021, quickly amassing millions of followers with self-help and manifestation content
- YouTube success: Created her channel in late 2021; viral videos like “Be Better or Stay Bitter” and “This video will change your life” garnered millions of views. Over 6.7 million subscribers and 100+ videos
- Social reach: 6–7 M TikTok followers, ~2.4 M Instagram followers, and over 6.7 M YouTube subscribers—totaling hundreds of millions of views .
Content & Approach
- Themes: Self-confidence, boundary setting, spirituality (Islamic and manifestation), mental wellness, personal growth .
- Style: Candid, personal, often referencing her struggles and inner work through journaling, affirmation, and shadow work .
- Podcast: Hosts The Wizard Liz, sharing deep-dive sessions on self-love, boundaries, and career growth for young women
Achievements & Lifestyle
- Net worth estimates: Ranging from ~$500k to over $900k, sourced from ad revenue, brand deals, merchandise, and affiliate marketing
- Creative endeavors: Authored The Wizardliz Guide to Inner Healing, available on Amazon
- Personal life: Engaged to YouTuber/entrepreneur Landon Nickerson (since September 2024); pet mom to King Snowie the cat
- Residence: Belgian-American, often based in Dubai or Abu Dhabi as per some profiles
Criticism & Controversy
- Some fans and critics question the authenticity of her inspirational narrative—accusations include inconsistent messaging about wealth origins, reliance on affluent partners, and promoting “manifestation” as a path to riches
- Others push back, asserting her content is empowering and positive for many followers
Summary
Lize Dzjabrailova—Wizard Liz—rose from a challenging immigrant childhood to become a global motivational figure, sharing mental health insights, spiritual guidance, and self-love philosophies. With millions of followers across platforms, a bestselling healing guide, and a popular podcast, she continues to impact young women worldwide. While praised for her upliftment, her journey has also sparked debates over transparency and influence in the self-help space.