enioluwa adeoluwa biography

How Beauty Boy, Enioluwa Adeoluwa, Is ...

Certainly! Here’s a comprehensive biography of Enioluwa Adeoluwa, a prominent Nigerian influencer, actor, director, and media personality:

 Early Life & Education

  • Full Name: Enioluwa Prince Adeoluwa
  • Date of Birth: July 6, 1999 (age 25)
  • Place of Birth: Akure, Ondo State, Nigeria
  • Ethnicity: Yoruba
  • Parents: Professor Victor Olufemi Adeoluwa (Vice Chancellor, Bamidele Olumilua University) and Mrs. Bola Orimolade Adeoluwa (Professor and CEO of Expressions of God’s Heritage Limited)
  • Siblings: Two brothers – Inioluwa (lawyer and fitness expert) and Imioluwa (social media manager and marketer)

Enioluwa attended Cabataf Primary School and Preston International School in Akure. He graduated with a First Class degree in Media and Theatre Arts from Ekiti State University at age 19, achieving a 4.71 CGPA. In 2021, he earned a Master’s in Marketing Communications from Pan-Atlantic University. He has since embarked on doctoral studies, with a PhD in view .

 Career & Achievements

Enioluwa’s career spans various creative and media roles:

  • Acting: Featured in the web series Clinically Speaking and starred in the 2024 high school drama All of Us, where he also served as executive producer .
  • Directing & Producing: Directed the short film Haunting (2018) and produced The Geng (2022), showcasing his versatility in filmmaking.
  • Influencing & Media: Gained popularity as “Lipgloss Boy” by sharing humorous and relatable content on Instagram and TikTok. His engaging videos often feature him applying lip gloss while discussing various topics, challenging traditional gender norms in beauty .
  • Brand Ambassadorships: In 2022, he became the first Nigerian brand ambassador for Crocs and was appointed as the European Union-Africa Ambassador. He has also collaborated with global brands like MAC Cosmetics, Fenty Beauty, and Samsung .
  • Television Hosting: Hosts The Late Night Show with Eni, interviewing celebrities and influencers, further solidifying his presence in the entertainment industry .

                                       Awards & Recognition

  • National Prize for Best Student Director: Awarded at the Nigerian Universities Theatre Arts Festival (NUTAF) in 2018 at age 19.
  • Best Dressed Male: Africa Magic Viewers’ Choice Awards (AMVCA) 2023.
  • Force of Virality: Trendupp Awards 2022
  • Award of Excellence: University of Lagos Investment Society.

 Personal Life & Advocacy

Enioluwa is known for his advocacy on self-expression, body positivity, and challenging traditional beauty standards. He uses his platform to promote inclusivity and confidence, encouraging individuals to embrace their true selves. Despite facing societal challenges, he continues to inspire many with his authenticity and dedication to breaking barriers in the beauty and media industries .

 Social Media & Net Worth

As of early 2025, Enioluwa boasts over 2.6 million followers on Instagram and 320,000 on TikTok. His estimated net worth ranges between $400,000 and $800,000, derived from brand partnerships, digital content creation, and media engagements .