Veekee James, born Ruth Erikan James on June 9, 1995, in Nsit Atai, Akwa Ibom State, Nigeria, is a renowned Nigerian fashion designer, gospel singer, and entrepreneur. She is celebrated for her innovative designs that blend traditional African aesthetics with contemporary fashion, particularly in bridal and red-carpet couture.
👩👧 Early Life and Education
Veekee was raised in Ajegunle, Lagos State, after her family relocated there during her infancy. She is the only daughter among three children. Her father, an architect, passed away when she was nearly five years old, leaving her mother, a tailor, to support the family. Growing up, Veekee was immersed in the world of fashion through her mother’s tailoring business, which sparked her interest in design.
She attended primary and secondary schools in Lagos. In 2015, she enrolled at the University of Uyo to study Biochemistry but left in her final year to pursue her passion for fashion design. In interviews, she has discussed challenges faced during her university years, including experiences that influenced her decision to focus on her fashion career.
Career
Veekee began her fashion journey at a young age, learning to sew from her mother. In 2019, she officially launched her fashion brand, Veekee James, initially operating from Lagos Mainland before relocating to Lagos Island to access a broader clientele. Her brand quickly gained recognition for its bespoke bridal gowns and red-carpet dresses, characterized by intricate beadwork, sculpted silhouettes, and luxurious fabrics.
She later expanded her enterprise to include Veekee James Man, catering to men’s fashion, and Shoprikan, focusing on women’s ready-to-wear collections.
In addition to fashion, Veekee ventured into gospel music, releasing her debut single, “Nothing Less,” in May 2023, followed by “Olugbeja” later that year.
Awards and Recognition
Veekee James’s contributions to fashion have earned her numerous accolades:
- 2021: Africa Magic Viewers’ Choice Award (AMVCA) for Best Designer.
- 2022: Herconomy Award for Fashion Designer of the Year.
- 2023: The Future Awards Africa Prize for Fashion.
- 2023: Readers’ Choice Award for Best Celebrity Stylist.
- 2023: La Mode Award for Bridal Fashion Designer Brand of the Year.
In 2024, she was recognized in Forbes’ “30 Under 30” list, highlighting her impact on the fashion industry. (Instagram)
Personal Life
In October 2023, Veekee announced her engagement to Femi Atere, an entrepreneur specializing in cleaning services and travel consultancy. The couple held their traditional wedding in Akwa Ibom State in February 2024, followed by a vintage-themed white wedding in Lagos.
Instagram: @veekee_james
Official Website: veekeejames.com
Media Features
For a visual insight into Veekee James’s journey and design philosophy, you can watch the following feature:
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