Veekee James (born Ruth Erikan James on June 9, 1995) is a celebrated Nigerian fashion designer, gospel singer, and entrepreneur . Hailing from Nsit Atai, Akwa Ibom State, she grew up in Lagos—primarily in Ajegunle—after her family relocated when she was a baby She is the only daughter among three siblings; her father passed away when she was about five, and her mother, a tailor, became their sole provider
Early life & education
- Learned sewing as a child under her mother’s guidance, fostering a love for textiles from a young age
- Enrolled in University of Uyo (2015) to study Biochemistry, but left in her final year to pursue her passion for fashion design Career highlights
- Founded her eponymous brand Veekee James in 2019, later expanding into Veekee James Man (men’s wear) and Shoprikan (women’s wear)
- Known for luxurious, body-flattering gowns featuring beadwork, illusions, and traditional African textiles—frequently worn by brides and celebrities
- Expanded her creative influence by launching the gospel concert series Zion Warship and debuting as a gospel singer with singles like “Olugbeja” and “Nothing Less” in 2023
Awards & recognition
- 2021: Won AMVCA Best Designer Award
- 2022: Received Herconomy Awards for Fashion Designer of the Year
- 2023: Honored at The Future Awards Africa (Prize for Fashion) and recognized in Readers Choice and La Mode Awards
Personal life
- Married Femi Atere in February 2024, following their engagement in October 2023. They celebrated with a traditional wedding in Akwa Ibom and a vintage-themed white ceremony in Lagos
Media & influence
- Featured on Netflix-ish “Tea with Tay” by BellaNaija in November 2023, where she discussed her upbringing, dealing with sexual harassment in university, her Christian faith, and her rise as a designer
- Her Instagram (@veekee_james/@veekeejames_official) highlights her fashion creations, gospel work, and styling for events like the Future Awards Africa and her own wedding
Summary
Veekee James is an inspiring figure in Nigeria’s creative scene—a self-made entrepreneur blending fashion and faith while uplifting others through her brand, mentorship, and gospel missions. From humble beginnings in Ajegunle to international red carpets and music stages, she continues to redefine success on her terms.